Favorite Things to Spend My Money on in Japan
Japan is a shopper’s paradise, especially for beauty, fashion, and everyday essentials that are often hard to find or overpriced in other countries. After spending time in Japan, here’s a list of my favorite things to splurge on that you’ll want to grab while you’re there!
1. Skincare
People rave about Japanese and Korean skincare for good reason. Yes, you can find Japanese skincare in other countries, but it’s usually marked up. For example, I love Perfect Whip face cleanser, which costs $12-15 in Canada, but in Japan, it’s only 580 yen.
2. Sunscreen
Japan has so many sunscreen options that are way more advanced than what you find in North America. Japanese sunscreens come in various forms, and they don’t leave a white cast or feel greasy. I love the Nivea gel sunscreen and their stick version for reapplication. While brands like Cerave and Anthelios are popular in other places, Japanese drugstore sunscreens are just better formulated for the price.
On the cheaper side, Biore and Nivea sunscreens are great, and if you want something more premium, Anessa is a favorite without the $50 price tag of brands like Supergoop.
3. Mascara
If you have stick-straight Asian lashes like me, Japanese mascaras are a game-changer. Most are formulated specifically for lashes like ours. I bought one (can’t remember the name, but it’s amazing) and all my friends swear by the Kissme one too.
Plus, Japan has mascara removers that break down waterproof mascara with ease—just apply, wait a few seconds, and rinse. No rubbing needed!
4. Shampoo, Conditioner, and Hair Treatments
Like skincare, Japanese hair care products are on another level. Some brands people love include Honey, Flower, and another popular one is Fino. If you’re traveling, many drugstores and Don Quijote sell mini versions of popular products, which are perfect for packing. You can also buy 1-2 use packets of shampoo and conditioner for around 100 yen to try out new products.
5. Shoes
Japan’s shoe selection is unbelievable. You’ll find brands you rarely see in North America, as well as curated stores like Atmos. I also noticed that Onitsuka Tigers are super popular here, and some shops offer lower prices—so make sure to shop around!
6. Accessories and Accent Pieces
I love how forward-thinking Japanese fashion is, especially in Tokyo. People layer their outfits so well, with statement pieces like necklaces or shoes adding a unique touch. Many stores have accessories that you won’t find anywhere else. I saw a lace wrap skirt at GU that’s meant to be worn over dresses and jeans—super stylish and creative. I just wish I had more space in my luggage!
7. Muji & Uniqlo
Both brands have items that aren’t available in North America, and everything is much cheaper in Japan. Muji clothes, which I find pricey in Canada, are much more affordable here. I also love Muji’s skincare and makeup, especially their lip essence. It’s definitely worth stocking up on these basics while in Japan.
8. Matcha Powder
Japan is the place to go all out on matcha. You can skip the import fees and get premium matcha powder directly. Many smaller shops also sell whisks and bowls for the full matcha experience.
9. Little Gadgets from Daiso
Daiso is a goldmine for cool and practical gadgets. I found a laptop stand that was about 500 yen, while the same quality one on Amazon costs much more. Other must-haves include travel pouches, gift bags, mini fans, and more. It’s the best place for useful, affordable finds.
10. Stuff from Amazon Japan
I noticed that a lot of items I had my eye on in Amazon Canada were way cheaper on Amazon Japan, especially items shipped by Asian sellers. Amazon Japan also sells Muji products, so you can find good deals there too.
11. Personal Hygiene Products
Japan’s drugstores and konbini have some of the best personal hygiene products. I stocked up on body wipes and cooling wipes—perfect for staying fresh during hot days in Southeast Asia. They’re convenient, affordable, and effective.
